SERIOUS BEANS COFFEE CO.
Perpetually two steps ahead, allergic to cutting corners, and always scribbling on his whiteboard, John has seen a gap in the market for bloody good Australian coffee at a bloody good price point. We've brewed a brand to match his vision.
Sector
Coffee Roasting
Services
Branding
Brand Identity
Photography
Copywriting
Website Design
Packaging
Design Collateral
Bringing Serious Beans to life required more than bold language. We worked closely with John to clarify the brand’s tone, positioning and price-point narrative — creating an identity that felt unapologetically confident while remaining commercially sharp. From visual direction through to packaging and digital presence, every element was designed to support a brand that could stand out in a crowded coffee market.
John Roberts, is a serious, straight-shooting Scot from Falkirk, Scotland. Falkirk is home to the prettiest cobblestone streets and some of the worst coffee in the world. Upon his first sip, John decried it the drink of the devil. Now here he is, OBSESSED.
Visit John’s Site →
Branding
Brand Identity
Photography
Copywriting
Website Design
Packaging
Design Collateral
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